Sprint Studio / Why Sprint?
Three reasons we exist, written plainly. Then a comparison table you can show your CTO. If you read this and still think a thirty-engineer London studio or an offshore team is the right move for what you're shipping next — fair enough, no hard feelings.
None of these are unique on their own. The combination — and the unit economics that let us price it the way we do — is.
Every engagement is staffed with senior engineers. No juniors, no offshore, no fractional pretending. The person who scopes the work is the same one who ships it, and they're in your Slack from day one.
This is the most basic version of the promise, and it's the one most studios quietly break inside the first month. We don't — partly because the pod size is small enough that bait-and-switch is logistically impossible, partly because that's the whole pitch and we'd be done if we broke it.
You will get the engineer's name, their GitHub, their phone number if you ask. You will not get a project manager between you and them “to help with communication.”
The boring parts of writing web code — scaffolding, plumbing, the kind of code that has a right answer — are increasingly machine work. We've rebuilt our day around that.
Not in a “we use AI” pitch-deck way. In a 1.5–2.5× effective output per senior engineer per week way, with most of the recovered time going to the parts of the job that humans are actually needed for: architecture, trade-off conversations, knowing when not to write the code.
That recovered output is what makes weeks-not-quarters delivery a real number, not a slogan. It's the only reason this studio's unit economics work at all.
Engagements are scoped fixed-price by sprint. You see something real on a staging URL inside week one, in front of users inside the engagement, and on a production domain by the time it ends.
We will sometimes price partly on outcome — equity, revenue share, deferred fees — where the project shape supports it. A thirty-engineer London studio can't run that model on traditional unit economics. We can, just about, and where it works it's the most aligned engagement either side of the table will ever sign.
What the other shapes of web team look like, written without the marketing.
— From the founding thesis
“The thesis isn't AI replaces engineers. It's AI changes which engineers, and how many, you actually need on a project to ship it well.”
Nathan Smith & Oli Yeates, co-founders · read the long version on clickygroup.com →